Case Study on Nike (Marketing) - 1526 Words

OVERVIEW OF THE CASE Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally known as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global. Nike produces a wide range of sports equipment such as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products. Nike recently teams up with Apple Company to produce the Nike+ products which can monitor a runner s performance through a radio in the shoe that can link to the iPods. Besides†¦show more content†¦They have Nike performance focusing on athletes, Nike active which includes â€Å"gym to street† wear, and Nike Fusion stylish clothing made of high performance fabrics etc†¦ With regards with the company itself, they have good mar keting. Nike has online stores where people can buy or browse for new designs etc†¦They market their product as high-performance products designed with high-technology features. Lastly, another strength is their strong management style and culture. Their founder created a strong culture based on loyalty and camaraderie, he trusts these employees to â€Å"Just Do It†. They continue to follow their founder’s philosophy which is Play by the rules, but be ferocious†¦It’s all right to be Goliath, but always act like David. Weaknesses Nike’s main weakness is their lack of focus on one main product. This is because of Nike’s commitment on having diversified products for athletes, meaning having too many different products available to sell to their customers. Due to this, they tend to have divided attention on each product line. Although having many different products might be advantageous (increased sales, additional market penetration, fall back in case one product fails), Nike should also consider the time amp; resources spent in maintaining each product. Another weakness that we could identify, although not as great as the first, would be Nike’s pricing strategy.Show MoreRelatedMarketing Management - Nike Case Study6867 Words   |  28 PagesMarketing Plan for NIKE MM 522 – Keller Gratudate School of Management ExecutiveRead MoreNike Markeing1333 Words   |  6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreThe Case of Nike1035 Words   |  5 PagesWEEK 1 – CASE STUDY: THE KEY MARKETING STRATEGY OF NIKE Nike is considered to be a leading athletic footwear manufacturer, which makes up over 30 percent and 50 percent of global and US market share respectively. In order to reach customers’ demands and get profits, Nike has executed/implemented a number of marketing strategies. This essay will examine Nike’s key strategies from1962 to 2009. The most essential marketing strategy called â€Å"Pyramid of influence† was expressed by Product, Place andRead MorePsychology of Business - Nike She Runs1414 Words   |  6 Pagesrelevant case/problem, account for and discuss how a psychological perspective can qualify those.† Hand in date: 8th May 2014 Julie Ingemann Jensen 3 Pages Copenhagen Business School 2014 Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred running shoe choice. Nike recognisedRead MoreThe Key Insight That Helped Nike Develop Holistic Marketing Strategy? Essay842 Words   |  4 PagesCase Study Questions: 1 What was the key insight that helped Nike develop a holistic marketing strategy? Before the Internet era, Nike had already established itself. It had done well though TV ads and celebrities getting on board like Bo Jackson. However, when the new era came, it changed everything for Nike. They needed to be able to change with the new era. If millions of people use Facebook, IG, and Twitter, Nike needed to expose themselves in those areas as well. Therefore, they became moreRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreRunning Head: Ambush Marketing Case Study1020 Words   |  5 PagesAMBUSH MARKETING CASE STUDY 1 AMBUSH MARKETING CASE STUDY 4 Ambush Marketing Case Study Hieu Le Columbia Southern University Ambush Marketing Case Study In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tacticsRead MoreNike Inc. : The World s Leading Athletic Footwear, Apparel And Equipment Company894 Words   |  4 Pages Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, â€Å"bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete† (Nike, 2016). Nike’s mission statement relates to every human on this earth regardless of size or shape. The two goals of Nike Inc. are to serve and inspire the athlete and to reach a large audience (Nike CR Report, 2014). Nike has done an incredible job meeting these two goals becauseRead MoreNike Case Study Essay856 Words   |  4 PagesNike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment.    Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our culturalRead MoreNike Feedback and Evaluation Strategies693 Words   |  3 PagesNike Feedback and Evaluation Strategies Figure 1 - Nike Sports Performance Laboratory (Nelab, 2012) Nike is the worlds largest sports and fitness companies, earning fourteen billion dollars in revenue and has one of the worlds most identifiable logos the swoosh (Financial Review, N.d.). Research and development is conducted by the Nike Sports Research Laboratory (NSRL) and is located on the Nike campus in Portland, Oregon. At this facility, Nike engineers study all facets of athletes and their